AXE DRY / Display

At the point of sale (POS), the current AXE body spray line and the new antiperspirant line are displayed together but positioned independently. The focus of the display design lies in the eye-catching color scheme – luminous green for the new products and black for the established ones – accentuated by UV varnish and a special shape. Access to the product is provided from all angles by the corrugated cardboard display. An intelligent design consisting of a uniform base with various jackets facilitates modular assembly for maximum efficiency, depending on the number of products.