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Active Series / Headphone packaging

Active Series

Discipline: Packaging

Active Series

Discipline: Packaging

The packaging for the Active Series was developed in line with our new range of earphones and headphones for a stylish, active audience. With that in mind, this design represents a shift away from our standard style to tailor-made, direct communication. Rich black with red and silver accents matches the product design. Silver ink and hot foil on the top edge of the
package catches the light to add an extra feeling of quality. All packages can stand on the shelf or be hung on a peg; comprehensive specifications and unique product details are shown on the back.

Client / Manufacturer

Sony, Japan

SONY Corporation
Tokyo, Japan

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Sony (USA)

SONY L. A. Design Center
Santa Monica, CA, United States

Natsuki Kimura, Kunsung Kim

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Sony Corporation

SONY Design Centre Europe
London, United Kingdom

Gavin Harding

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