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The packaging for the Active Series was developed in line with our new range of earphones and headphones for a stylish, active audience. With that in mind, this design represents a shift away from our standard style to tailor-made, direct communication. Rich black with red and silver accents matches the product design. Silver ink and hot foil on the top edge of the
package catches the light to add an extra feeling of quality. All packages can stand on the shelf or be hung on a peg; comprehensive specifications and unique product details are shown on the back.
SONY L. A. Design Center
Santa Monica, CA, United States
Natsuki Kimura, Kunsung Kim
SONY Design Centre Europe
London, United Kingdom