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Couples do feel like possessing products which share a special bond.
Although there are products which are available in pairs and are popular gifts in marriage, anniversaries and engagement. Mobile phones are getting trendy by the day as gifts for such occasions. In this situation Jo-D would fulfill the absence of any paired phone in existence.
As JoD is available exclusively for couples it helps the users to make the statement that they are engaged, it could be as symbolic as an engagement ring!
It is much more than just a mobile phone that touches the user's soul at a deep subconscious level.
National Institute of Design