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This product range is primarily targeted at teenage girls and boys, with graphics designed to appeal to each sub-group: Bright light colors with girly graphics for MDR-E10, and more masculine colors and urban graphics for MDR-E11 and MDR-ED12. The package structure is simple, yet very attractive and efficient. It allows for high visibility of the product at a 180º angle, while its shape facilitates display flexibility (hanging or standing) and efficient use of space. It aims to engage a new generation of consumers by understanding their search for individuality and self expression.
SONY Design Centre Europe
London, United Kingdom