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Music is no longer consumed primarily via television, rather via the internet. The expectations of internet users are different individualization is the keyword, corresponding to both a change in societal focus. In particular, a demand for user-generated content has emerged. The resulting content satisfies many users, although usually does not correspond to the quality provided by professionally-produced content. The diploma-thesis combines for the first time the medium musicvideo with the Web2.0, by involving the user passive on the basis of external datasources and take him through these personalization as a part of the story.
Thorsten Konrad, Daniel Bühler, Thomas Schrott, Jens Franke, Sarah-Jane Brunkhorst, Olaf von Engeln, Philip Konrad, Tobias Brunner, Holger Jahnke und Andreas Woll.