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This packaging concept provides crucial product differentiation advantages at the POS and in the sustainability and logistics fields. The front bending lines can be adapted to the design of the brand. The type of packaging is optimally adjusted to the shape of the content (tube => volume savings), making it highly recognizable. Clever interlocking in the covering box propagates the savings through the entire logistics chain. The folding box is closed on one side, which means it only has to be filled and sealed using standard equipment.