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Noa Perle / Foldingcarton for a bottle

Noa Perle
Noa Perle

Discipline: Packaging

Discipline: Packaging

Hologram foil on the folding carton creates the optical illusion of a pearl suspended in violet-green perfume. The package alternates between two and three-dimensional impressions, between sphere and cube. Color intensity on the side panels fades towards the centre. When turning the carton, you get the impression the sphere is rotating on the surface. A metallic silver foil with register-controlled hologram is laminated onto the carton from a roll (roll to roll). This is achieved by means of register-controlled die cutting of the carton and adjustment of the cutting die to the hologram foil.

Client / Manufacturer

Carl Edelmann

Carl Edelmann GmbH & Co. KG
Heidenheim, Germany

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Design

Sarl VP Conseils

Sarl VP Conseils
Paris, France