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The Riding-ABC is aimed at beginners of every age.
Using images and step by step explanations it becomes clear how to take care of the horse before and after riding lessons. Explanations concerning the riding itself are deliberately not included, as these are communicated by the teacher. The Riding-ABC serves as an addition to the riding lesson, putting the emphasis on an often neglected but important part of riding.
Only two colours are used in the book to keep the printing costs at a minimum. The aim is to make the book available at a pocket money price, so that every beginner is able to purchase it at his first riding lesson.