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Statistically 50% of worlds population is female. In Brazil, almost 2/3 of graduates are obtained by women and this, among other factors will impact the rank in the market work, the increase of its income and consequently its power of consumption. However, the feminine market still is, many times, considered mistakenly as a niche. A vehicle was developed, usually a masculine category of products, with a genuine feminine approach.
São Paulo, Brazil
Poliana Feliconio Pereira and Heloisa Pestana Liprandi