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Nodus Hard Shell / back pack

Nodus Hard Shell
Nodus Hard Shell

Backpack in coated EVA, vacuum formed exterior in PVC for ibook transportation. Research on young consumers (born in the 80’s), analyzing what determines their lifestyle, their choices and desires based on present trends. Besides, a fast investigative survey of brand, branding, co-branding and brand value, under the industrial designer’s point of view, with the purpose of finding considerable information on branding association strategies. The common goal is to increase the consuming market through a product in a way that’s profitable for both companies.



Desenho Industrial - PP
Curitiba, Brazil

João Henrique Steinemann and Mayra Camargo Laska