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Backpack in coated EVA, vacuum formed exterior in PVC for ibook transportation. Research on young consumers (born in the 80s), analyzing what determines their lifestyle, their choices and desires based on present trends. Besides, a fast investigative survey of brand, branding, co-branding and brand value, under the industrial designers point of view, with the purpose of finding considerable information on branding association strategies. The common goal is to increase the consuming market through a product in a way thats profitable for both companies.
João Henrique Steinemann and Mayra Camargo Laska