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In order to inspire a sense of community among the inhabitants of the five suburbs, the corporate design for the community of Abtsgmünd focuses on the pronoun "mein" (German for "my") from the expression "Gemeinde" (German for "community"). Alongside classic components of corporate design such as stationery, business cards and flyers, several poster series have been created as well as a new illustrated book and a postcard collection, which provides an insight into the Swabian vocabulary.
HfG Schwäbisch Gmünd
Schwäbisch Gmünd, Germany