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The package containing the digital audio player available in 24 traditional Japanese colors features a beautiful design and color schemes that modernize the traditional flower and cloud motifs used in Japan. The design appeals to consumers through the senses of sight and touch, using embossed coated paper to express a feeling of quality akin to the silk cloth of a kimono. The windows showing the product color and the color name sticker resemble flower buds, incorporating this practical information as part of the design.