Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Embraer MSJ concept / Jet interior

Embraer MSJ concept
Embraer MSJ concept

Discipline: Product

Discipline: Product

BMW Group DesignworksUSA started with a clean sheet of paper and open mind to create a new benchmark in the mid size jet segment. The design strategy incorporated the values of simplicity, space, transparency, seamlessness, refinement, light, serenity, and comfort. The MSJ interior displays an experience of luxury that evolves with the passenger experience. Overwhelming opulence has been replaced with the concepts of space. Consideration is displayed with care and thoughtfulness in its design solution. Sensorial details surprise with exquisite tactile solutions beyond visual stimulation.

In 2008 also the Embraer MSJ concept received the iF product design award. Its calm and sophisticated interior is appealing and the design is now available in, for instance, the Phenom jet, which received the iF award in 2007. A wonderful design and, additionally, the aircraft comes with a low cost of ownership, which is a good combination.
Vehicle interiors - selected by Prof. Dr. Peter Vink
Client / Manufacturer

Embraer Aircraft

Embraer Aircraft
Sao Paolo, Brazil


Designworks, a BMW Group Company

BMW Group DesignworksUSA
Newbury Park, CA, United States

Go to profile