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Carlsberg Basic Crate / Portfolio crate

Carlsberg Basic Crate
Carlsberg Basic Crate

Discipline: Packaging

Discipline: Packaging

These days beer crates all tend to look really cool, with soft handles, sleek design, glossy labeling. Every brand tries to be different. Only the “Basic Crate” for the Carlsberg portfolio is happy to stay the same. It confines itself to presenting well-rounded brand vignettes, composed in a silver, technically ribbed exterior. And this is what makes Carlsberg outstanding.
Each of the Group’s brands shines from an individual core, yet it is part of a structure that unites the stack of crates into a single corporate architecture.
A mighty brand edifice in the congested business district of the beer market.

Client / Manufacturer

Carlsberg Gruppe Deutschland

Carlsberg Deutschland Gruppe
Hamburg, Germany

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feldmann+schultchen | design for human nature GmbH

feldmann+schultchen design studios
Hamburg, Germany

Dominik Wimber, Stephan Kremerskothen, Andrè Feldmann, Arne Schultchen

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