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The adidas mi Innovation Centre is a 70 sqm multi sensory digital installation inside the adidas flagship stores. Its target consists in communicating and strengthening of the high-tech and innovation competence of the brand adidas. By using all possible digital media (LED catwalk that scans the feet, online interface to customize the shoes by using an infrared hand track system and a touch screen, etc.) the visitor can customize his adidas product without taking off his own shoes. The adidas mIC in Paris was the first in a row, the rollout for the mIC in other adidas stores around the world has already started.
Chris Aubrey, Jens May, Anne Nebendahl
Mutabor Design GmbH
Heinrich Paravicini, Axel Domke, Thomas Huth, Christian Tönsmann, Andreas Schradin, Ksawery Oroczko