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Every single one of us has the experience of not able to find the top of the tape. Some users even reverse a small section of the tape for marking up as the top of the tape; however, the reversed tapes are just a big waste after a while.
Easy Tape leaves some non-sticky space on the edge of the tape for the user to easily find the top of the tape by slightly touching, and easier to pull the tape as well. It is also easier to remove this tape from the other products, without using nails or other tools, to save time and tape.