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Coca-Cola / Collector's Can

Coca-Cola

Discipline: Packaging

The goal of the new Coca-Cola collector’s edition was to express the brand’s passion for soccer. Independent from famous soccer players or advertising characters, The Brand Union designed the new Sleek Cans with the most characteristic fan symbol: the fan scarf of the German Soccer League clubs. With the scarf tied around, the can itself becomes a fan: a symbolic integration of the brand into the fan community.

Discipline: Packaging

Client / Manufacturer

Coca-Cola GmbH

Coca-Cola GmbH
Berlin, Germany

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Design

Brand Union Germany

The Brand Union
Hamburg, Germany

Stephan Pantel, Kerstin Bornholdt

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