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The goal of the new Coca-Cola collectors edition was to express the brands passion for soccer. Independent from famous soccer players or advertising characters, The Brand Union designed the new Sleek Cans with the most characteristic fan symbol: the fan scarf of the German Soccer League clubs. With the scarf tied around, the can itself becomes a fan: a symbolic integration of the brand into the fan community.
The Brand Union
Stephan Pantel, Kerstin Bornholdt