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The new Electrolux pan-European design family, which will be used under different Electrolux brands such as Electrolux-Arthur Martin and Juno Electrolux, incorporates the Electrolux brand values with an identical look and feel across all product lines. The design evokes emotion and desire while supporting the rational and functional aspects of the user experience. The white light line that is illuminated during operation represents a common design element. The built-in coffee machine matches the built-in ovens perfectly. This line of compact appliances is perfectly balanced and allows freedom for horizontal or vertical built-in applications.
Electrolux Home Products Corporation N.V.
Industrial Design Center Nürnberg