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INSIGHT Electrolux Toplader / Toploader washing machine

INSIGHT Electrolux Toplader
INSIGHT Electrolux Toplader

Discipline: Product

Discipline: Product

The new Electrolux pan-European design family, which will be used under different Electrolux brands such as Electrolux-Arthur Martin and Rex-Electrolux, incorporates the Electrolux brand values with an identical look and feel across all product lines. The design evokes emotion and desire while supporting the rational and functional aspects of the user experience.
INSIGHT is the new Electrolux top-loading washing machine with impressive ergonomic and functional features. Lowering the new larger opening makes the
appliance more ergonomic than conventional washing machines.

Client / Manufacturer

Electrolux Group

Electrolux Home Products Corporation N.V.
Brussels, Belgium

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Industrial Design Center Europe

Industrial Design Center Europe
Porcia, Italy

Saba Rizzi, Marie Josephe Bodet, Giorgio Revoldini