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Green advertising / Application

Green advertising

Sustainable development requires everyone's efforts, but how to improve people's enthusiasm seems to be a problem. Nowadays, many brands are guided by green actions, using environmentally friendly raw materials or user behavior to generate commercial value, hoping to encourage more people to take action and better help our planet. In order to better help brands use their own power to call for more people to participate, we designed an APP to allow people to participate in challenges initiated by companies with environmental protection concepts. Green advertising provides a unique publicity platform for companies with environmental protection.

University

ZheJiang University

ZheJiang University
Hangzhou, Zhejiang, China

Ying Zhou,
ZheJiang University

Yingqiao Chen,
Zhejiang University