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shADe / Sustainable shopping tool


shADe is a browser extension that facilitates responsible fashion consumption and production by making sustainable shopping easy for everyone. In just 2 clicks, shADe presents users with the sustainability rating of fashion brands while they shop online and actively blocks content from unsustainable brands to remove any temptation. With more consumers - especially GenZ and Millennials - demanding businesses that advocate sustainability, shADe has huge potential to disrupt the fast fashion industry. shADe empowers people to take total control of their purchasing habits; and mobilises them to vote for sustainable fashion with their money.


Imperial College London

Imperial College London
London, United Kingdom

Sille Eva Bertelsen,
Imperial College London

Fatimah El-Rashid,
Imperial College London

Jenny Hu,
Imperial College London