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Toshiba Portégé / Website

Toshiba Portégé
Toshiba Portégé

Discipline: Communication

Discipline: Communication

For the launch of Toshiba’s innovative high-tech design laptop Portégé, a microsite was developed which is designed to enable an intensive and singular product experience for the high-level business user over 30, with a leader attitude. At the same time, the site was conceived in such a way that demanding and fastidious users are continually offered incentives to return for an eventful visit over the entire product launch. The unusual and intuitive navigation bids adieu to static menus. For its part, the streamlined design, reflecting the design of the Portégé itself, directs the full attention of the viewer to this sophisticated product.

Client / Manufacturer

Toshiba Corporation

Toshiba Europe GmbH
Computer Systems Group
Neuss, Germany

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Design

I-D Media AG

I-D Media AG
Berlin, Germany

Roland Schweighöfer, Silke Wagener (Projektleiter), Zsolt Thomas Szentirmai (Projektmanager), Sandra Jörg (Creative Director), Nico Argenton (Grafik/Design), Nadim Salous, Elizabeta Gorgievska (Creative Concept),Andreas Hebel (3D Design), Andre Zipperling