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Deutsche See / Fish box

Deutsche See

Discipline: Communication

Discipline: Communication

Having recently designed the fresh fish packaging for Deutsche See that encouraged people to roll up their sleeves, reach into the churning seas of the self-service freezer cabinet and extract their haul, we’ve now turned our attention to the way the fish is transported from the net to the freezer. The fish box for Deutsche See carries the brand message “We do everything to ensure that the fish doesn’t notice that it’s been caught” (that’s how fresh it feels in its new watery home) in each of its functional and formal attributes, from the way the boxes stack to the smallest technical detail.

Client / Manufacturer

Deutsche See GmbH

Deutsche See GmbH
Bremerhaven, Germany


feldmann+schultchen | design for human nature GmbH

feldmann+schultchen design studios
Hamburg, Germany

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