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GOING PLACES / Event calendar

GOING PLACES
GOING PLACES

Discipline: Communication

Discipline: Communication

For the Maybach event calendar “GOING PLACES/Maybach Highly Exclusive Events“, the visual description of event destinations and contents was rendered in an abstract way. Inspired by perspectively layered wood carving – a technique developed in southern Chinese architecture – the motives depicted overlie and complement each other. There, the use of filigrane lasering creates a both visual and haptic, very vivid effect. Presented in a linen folder which may be propped up like a picture frame, eleven images can be combined individually and allow for flexible interaction with the medium.

Client / Manufacturer

Daimler AG

DaimlerChrysler AG
Maybach, SLR und Exklusivprodukte
Stuttgart, Germany

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Design

ECD GmbH & Co. KG

ECD GmbH & Co. KG
Emotion Communication Design
Stuttgart, Germany

Le Han Nguyen (Creative Director), Carina Steinbock (Art Director), Gabriele Meinl (Text/Konzeption)