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For the Maybach event calendar GOING PLACES/Maybach Highly Exclusive Events, the visual description of event destinations and contents was rendered in an abstract way. Inspired by perspectively layered wood carving a technique developed in southern Chinese architecture the motives depicted overlie and complement each other. There, the use of filigrane lasering creates a both visual and haptic, very vivid effect. Presented in a linen folder which may be propped up like a picture frame, eleven images can be combined individually and allow for flexible interaction with the medium.
Maybach, SLR und Exklusivprodukte
ECD GmbH & Co. KG
Emotion Communication Design
Le Han Nguyen (Creative Director), Carina Steinbock (Art Director), Gabriele Meinl (Text/Konzeption)