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Volkswagen startklar / Multimedia installation

Volkswagen startklar
Volkswagen startklar

Discipline: Interior Architecture

Discipline: Interior Architecture

The “Volkswagen startklar” showroom inside the Sony Center at Potsdamer Platz in Berlin stands out with a multimedia installation that brings together a wide variety of media features. This includes the design of the façade, the line-up of multimedia-based screens, adjustable lighting, animations, interactive webcam games and infotainment applications.
All features that define the visual style of the showroom are based on a flexible concept for both graphics and color. The look and feel of the graphic theme along with its content is updated every three months to support the latest VW advertising campaign for a new car model.

Client / Manufacturer


Volkswagen AG
Wolfsburg, Germany

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Moccu GmbH & Co. KG

Moccu GmbH & Co. KG
Berlin, Germany

Heiko Freier, René Griesinger, Christian Male, Katharina Putick, Jens Schmidt, Herr Specht