opticon-berlin.de / Website

This website for the Berlin-based optician OPTICON has a mood-inducing, emotional appearance. One of the key premises in designing the website was to present the brands without watering down the optician’s identity. An additional premise was that the website be easy to use, thanks to clearly defined zones of image and content. The graphic zonal demarcation nevertheless creates a harmonious impression, while allowing the user to navigate swiftly through the site.