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New look for Leica. Goal of the international and bilingual relaunch is to make the unique product quality of this traditional company experienceable online and to directly guide users to the individual retailers. Brand values and products are presented to photographers, hunters and nature observers on an emotional as well as informative level.
Leica Camera AG
Scholz & Volkmer GmbH
Heike Brockmann (Creative Direction), Danny Franzreb, Dominik Lammer (Art Direction), Holger Grünwald, Tai Lückerath, Gregor Myszor (Screendesign), Christian Auth, Natascha Becker, Markus-Oliver Reuscher, Stefan Opitz, Sascha Hillingshäuser