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POLYPLAYPYLENE / Book

POLYPLAYPYLENE

Discipline: Communication

Discipline: Communication

On the occasion of 50 years LEGO in Germany, selected representatives of the press and LEGO partners were presented with an exceptional gift. The book POLYPLAYPYLENE was forwarded 20 times in the TOP version, book cover and back side made of real LEGO tiles. For a start, an edition of 1,000 paperback versions was produced.
The book title POLYPLAYPYLENE means “multi-played plastic” and that is exactly the contents of the book. The glowing LEGO fan and designer Reginald Wagner designed, produced and photographed his personal LEGO memories to keep them from fading. Constructions, combinations and stories from LEGO City, Knight’s Kingdom and Space illustrate his LEGO background, which he shares with so many other people.

Client / Manufacturer

LEGO GmbH

LEGO GmbH
München, Germany

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Design

Kolle Rebbe

KOREFE/Kolle Rebbe Form + Entwicklung
Hamburg, Germany

Katrin Oeding (Creative Direction), Reginald Wagner (Art Direction), Alexander Baron (Text)

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