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For the fashion label drykorn ZUM KUCKUCK created the complete online presence. The visual and interaction concept of the website is an interactive moodboard application. Impression, colors and materials are visualised and communicate the basics of the collection at a glance. Due to this principle all contents are arranged on a surface of cloth which furthermore forms a map of the website that can be navigated by the user. A scalable interface allows to zoom in and freely move on the surface. The whole appearance of the website can be changed easily by using different types of cloth.
drykorn Modevertriebs GmbH & Co. KG
ZUM KUCKUCK Gestaltung | Interaktion
Alexander Dees, Sebastian Lenz, Matthias Persch, Daniel Rothaug, Christian Schäfer