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zu tisch / Customer magazine

zu tisch
zu tisch

Discipline: Communication

Discipline: Communication

Generating an emotional response to Miele domestic appliances requires setting the scene to dramatize the benefits opened up by the technology. Simple product presentation is not enough. Cooking as an experience and hospitality as cultural and communicative factors are part of today’s lifestyle, as are a strong awareness of health, environment and nature.
The customer magazine “zu tisch” meets these demands by bringing the concepts of enjoyment, nutrition and lifestyle to life. The focus of the magazine is on dishes that are prepared with love and eaten with delight. Miele products appear as sovereign, functional artifacts as well as an elegant means to an end.
The outside pages of the magazine feature wide-ranging content, including articles on cooking and culinary pleasures, travel and culture. As a magazine within a magazine, “Miele Welt” informs the reader about products and innovations as well as the latest news from the company. This clear division – both visually and content-wise – lends the magazine a structure that is clearly defined for the reader (as is the case with the monthly online edition as well).
“zu tisch” is a customer magazine offering genuine entertainment value and high service standards which, thanks to its fresh overall appearance, provides a suitable framework for credibly communicating Miele’s outstanding image to the reader.

Client / Manufacturer


Miele & Cie. KG
Gütersloh, Germany

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Gruner + Jahr

G+J Corporate Media GmbH
Hamburg, Germany

Regine Smith Thyme, Jürgen Legath

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