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Animal Planet is an innovative mobile app where animal charity donations become an engaging activity to overcome the hesitation of donation; providing a trustworthy and motivating donation experience for fast-living Gen Z who do not donate.
Users will have a digital planet, our planet. By donating, the user's planet can be populated by discovering animals that appear in their location after each donation. If they donate to a campaign about saving elephants in Africa, they will "discover" an elephant that will appear in Africa where the campaign was.
Loughborough, United Kingdom