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Animal Planet / Donation Application

Animal Planet
Animal Planet

Animal Planet is an innovative mobile app where animal charity donations become an engaging activity to overcome the hesitation of donation; providing a trustworthy and motivating donation experience for fast-living Gen Z who do not donate.

Users will have a digital planet, our planet. By donating, the user's planet can be populated by discovering animals that appear in their location after each donation. If they donate to a campaign about saving elephants in Africa, they will "discover" an elephant that will appear in Africa where the campaign was.


Loughborough University

Loughborough University
Loughborough, United Kingdom

Ayberk Aksu,
Loughborough University