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Der rote Faden / Annual report

Der rote Faden
Der rote Faden

Discipline: Communication

Discipline: Communication

As a traditional but fast growing enterprise the Raiffeisenbank Kleinwalsertal AG is aware of the imperative to stay in line with inherited corporate values. Cultivating the company philosophy, reviewing current activities and correcting course if necessary – these processes are perfectly illustrated by the German proverbial expression “to follow the red thread”. In the annual report 2006 the “red thread” draws a continuous, playfully content related line throughout the pages – starting with a physical thread on the outside, turning into a printed thread on the inside. A precious, official seal affixed on the cover assures elegantly that the thread stays well in place.

Client / Manufacturer

Raiffeisenbank Kleinwalsertal AG

Raiffeisenbank Kleinwalsertal AG
Riezlern, Austria

Design

dietrabanten

dietrabanten
Büro für Kommunikationsdesign
München, Germany

Friederike Hujer, Doris Pipo-Riß

Design

Lothar Reusch (Konzept und Text)

Lothar Reusch (Konzept und Text)
München, Germany