„Strahlendes Glück“ Juchheim Die Meister / Packaging design

The Juchheim brand stands for virtuoso German baking skills in Japan. The design used for Juchheim always involves a dialogue between two cultures and an examination of modern versus traditional values.
The “Strahlendes Glück” packaging for Juchheim Die Meister – brought out for Valentine’s Day, as a festival of joy – was conceived of as a manifestation of light: the interpretation of gold – consisting of light, beams and the sun – and silver, implemented in a modern style using a dot matrix results in a classic, robust contrast, releasing energy and motion.