INMYX
Online magazine
INMYX, the online magazine from Ciba Specialty Chemicals, is published for a target audience of designers on a quarterly basis, with over 30 independently researched feature stories and interviews from the world of designers and artists in every issue. The magazine is part of the brand identity for the new XYMARA range, a world of colors and effects. The magazine gains its acceptance in the design community through its objective style and reporting. Outside points of view in terms of surface and color design replace soulless marketing and product information. The highest priority was placed on high-quality design and an aesthetic implementation of topics to insure an adequate presentation of the inspiring projects, standpoints and personalities.