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Digital Story / Package series

Digital Story
Digital Story

Discipline: Communication

Discipline: Communication

The Digital Story package series is adopted for five different portable products – an MP3 Player, DMB TV, photo frame etc. – using an illustrated story for each one. Compared to existing package boxes which describe the product inside using text and numbers, the Digital Story package series successfully conveys the product characteristics relying on a strong component of visual amusement.
Each package has its own story, and when the user has collected all five packages, he or she can see a bigger story. At the same time, usability is enhanced via a folding handle plus a hanger solution, which can be concealed when not needed.

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics
Suwon-City, South Korea

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Samsung Electronics

Samsung Electronics
Seoul, South Korea

Hyunsook Park, Minsung Kim, Myeonghun Han, Pyunghwa Lee

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