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The Peter Schmidt Group uses its Elephant Print customer magazine to regularly report on its current projects. Each issue has a feature topic. The first issue invites the reader to accompany design experts on an exclusive trip around the world and follow them to better and lesser-known destinations, to which their work for customers around the globe customarily takes them. The magazine consequently leads the reader to Japan, where a German cultural asset is celebrating great success. It also gives the reader a glimpse of the fascinating world of Linde. The reader moreover finds out what to pack besides just the right gear.