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Samsung CES 2007 is designed as a new type of online exhibition system to provide more intensive experiences for users. To deliver different types of information in the most effective way, it is made of two separate, but perfectly interconnected sites as described below.
- Active Brand Space (microsite)
Provides interactively official information on highlighted products and Samsung.
- Samsung Exhibition Blog
Features live reviews updated everyday during the exhibition. This site also plays the role of a platform for each exhibition microsite.
d'strict
Cheil Communications
Seoul, South Korea
Chey, Heesun Kim, Miyeon Park, Kijeung Kim, Suwoong Byun, Dongsik Yang, Jihye Lee, Jeongin Lee, Daewoo Kim, Joohyun Cho, Sunyoung Kim