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Task: State-wide image campaign(www.wirfoerdernideen.de)
Implementation: The ideas offensive began 12/2005 with an ideas contest for the most innovative communities in NRW. From 427 communities, 70 took part submitting 103 projects. The communication effort culminated in the NRW.BANK.Ideas Ship, a freighter converted into an exhibition and event platform. In summer 2006, the ship toured in 100 days through nine cities in NRW. Aboard the ship 105 events were held with 5000 guests. The show The Flow of Ideas was attended by 43,000 visitors.
Responsibility: concept, realisation, communication, controlling.
AM I COMMUNICATIONS