hauswein.de / Packaging design

hauswein.de offers a small, professionally composed assortment of high-quality wines through an online shop.
The wines are packaged in so called bag-in-box casks. Apart from designing the boxes, we developed a design system for the labels. The starting point of this design is an especially developed colour code. Each wine is associated with three colours, which correspond with the three main aromas of the wine. The design thus creates a playful, uncomplicated approach to a complicated matter. At the same time, the colour triad is the basic element of the entire corporate design.