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Development of a packaging for a cooking course by TV cook Tim Mälzer using the size of the DVD cover and adding a book of 80 pages. With his authentic and down-to-earth way of cooking, Tim has established himself as the kitchen bull. Due to this the packaging uses the look of a solid cutting board branded with the newly developed logo. A sleeve in tablecloth-like material gives info on the content. The book-layout follows an overall basic grid. The visual language evolves from the interaction of live shots contrasting food shots. The typography has a crafted look, more home made than over-polished, matching the style of Tim Mälzer.
edel entertainment GmbH
Fabian Gluschke, Oliver Hagedorn (Projektmanager)
Lucas Buchholz, Bernd Brink (CD/AD); Susann Buchholz (Kundenberatung); Philipp Rathmer, Hannes Cunze, Verena Kallweit (Fotografie); Oliver Trific (Text)