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PASSIONists – Begegnungen mit leidenschaftlichen Grenzgängern / Book

PASSIONists – Begegnungen mit leidenschaftlichen Grenzgängern

Discipline: Communication

Discipline: Communication

The “PASSIONists” are remarkable individuals whom the Head Designer of Mercedes encountered from 2004 to 2006 in Italy, England, France and Germany. The PASSIONists: 160 pages dedicated to people “who have made passion the compass of their life”, as Peter Pfeiffer puts it in his introduction. They are responsible for giving the Mercedes-Benz brand a new face and helping it reach new target groups. The PASSIONists include England’s 3-star wizard chef Heston Blumenthal, France’s fastest vintner Jean Alesi, Italy’s most influential designer Paola Navone, kitchen pioneer Gerd Bulthaup and wine revolutionary Werner Knipser.

Client / Manufacturer

Daimler AG

DaimlerChrysler AG
Vertriebsorganisation Deutschland
Berlin, Germany

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Design

Yellowpeople Kommunikation

Yellowpeople Kommunikation
Berlin, Germany

Roman Ruska