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Marketing Communication_New Vacuum Cleaner Launching Package / PR, catalogue, interface

Marketing Communication_New Vacuum Cleaner Launching Package
Marketing Communication_New Vacuum Cleaner Launching Package

Discipline: Communication

Discipline: Communication

Marketing communication: new vacuum cleaner launch package.
Package components: product catalogue, press release, sales guide, merchandising guide, print ad, visual CD, dealer gift.
Samsung has developed a new concept for a package-type catalogue which covers both ATL and BTL advertisements. The previous traditional product catalogue contained product information only, but this package-type catalogue gives not only product information but also additional sales aids like a press release, a sales guide, a merchandising guide and a CD. In a nutshell: this represents a total solution for marketing and selling a brand new product.
Marketing communication is becoming increasingly important as products become more complex and more diverse. This new concept of a package-type communication catalogue has a more acceptable cover design featuring unique product selling points and using visual stimuli rather than just words.

Client / Manufacturer

Samsung Electronics

Samsung Electronics
Marketing communication
Suwon Gyeonggi-do, South Korea

Hye Kang Oh

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Design

Samsung Electronics

Samsung Electronics
Marketing communication
Suwon Gyeonggi-do, South Korea

Hye Kang Oh, Nak Woon Kim

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Design

Comsel Co., Ltd

Comsel Co., Ltd
Japan
Tokyo, Japan

Iizuka Mikio, Komatsu Kenji, Kee Jung Song, Tae Ho Lee, Murakoshi Yasunari, Shimada Megumi, Kakimoto Hideki