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Verantwortung unternehmen / Annual report

Verantwortung unternehmen

Discipline: Communication

Discipline: Communication

The 2006 annual report is divided into an image section and an obligatory section. The sections are differentiated by the edging of the pages – index/silver edging. The designers express typographical “distance” by making use of different type sizes. Large letters are “closer” to the reader, small letters are further away. Partially printed transparent pages structure the image section into three chapters and act as thematic introductions, guiding the reader’s perception of the content of the report. The enclosed poster was specially created for the annual report.

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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Design

hw.design

häfelinger+wagner design gmbh
München, Germany

Frank Wagner, Vit Steinberger, Andreas Zeischegg, Christopher Biel, Sandra Gieseler

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