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Bauwelt is the leading intellectual opinion-former among German architectural magazines. Its up to date, respected, self-conscious, elitist, critical, intellectual, strict, purist, pithy and had become somewhat dated in its design. The new design aims to retain the purism beloved of its readership, while taking into account changing reading habits and generally better defining Bauwelt as a brand. Yellow is revived as brand colour, and represents the conceptual and visual profile of Bauwelt. While its use was restrained in the past, its now the design staple that joins the publication.
Bauverlag BV GmbH
Fabian Rottke, Eva Schweitzer