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AKG Kopfhörer-Gesamtkatalog / Catalogue

AKG Kopfhörer-Gesamtkatalog
AKG Kopfhörer-Gesamtkatalog

Discipline: Communication

Discipline: Communication

AKG is a leading global manufacturer of high-quality microphones, headphones and wireless equipment, producing first-rate products which meet the highest demands. The brand identity for the consumer area was completely reworked and specific sizes and types of packaging were developed. The graphic surface received a completely new colour scheme (black/white/metallic-bronze) and new typography (blender, 2003, by Nik Thoenen) as well as a new, consistent layout. A series of 22 high-quality packages was created. The visual identity was also transferred to product catalogues, ad layouts, and the new consumer website.

Client / Manufacturer

AKG Acoustics

AKG Acoustics GmbH
Vienna, Austria

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Design

FINEST/MAGMA

FINEST/MAGMA
Brand Communication GmbH
Karlsruhe, Germany

Flo Gaertner (Creative Direction), Nadine Zimmermann, Patricia Braun