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POLIKUM is a health care center that offers competent, comprehensive, individual care, all from a single source. The mission was to devise a corporate design that would lend POLIKUM a distinctive, easily recognizable face and simultaneously project its brand values. The result: an image which is professional and competent while at the same time human and accessible. Since the POLIKUM health care center is planning to expand to several different locations, the image was designed for compatibility with every sector and location without diluting the brand.
kleiner und bold
brand identity design GmbH
Tim Hagedorn, Barbara Dunkl