Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
MINI is a phenomenon. Almost 50 years after its market launch, today its more popular than ever before. The cars success is global, transcending languages and cultures. MINI The Book is the ultimate book about the ultimate car. Each chapter describes a milestone in the brands history and is put together like a file. Different kinds of paper are used in order to underscore the different characters of the chapters. The book also contains a foldout timeline. MINI The Book is an unforgettable read. The book follows the secrets behind the MINIs success: its targeting at lifestyle-oriented consumers combined with outstanding technology.