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MINI The Book / Book

MINI The Book
MINI The Book

Discipline: Communication

Discipline: Communication

MINI is a phenomenon. Almost 50 years after its market launch, today it’s more popular than ever before. The car’s success is global, transcending languages and cultures. MINI The Book is the ultimate book about the ultimate car. Each chapter describes a milestone in the brand’s history and is put together like a file. Different kinds of paper are used in order to underscore the different characters of the chapters. The book also contains a foldout timeline. MINI The Book is an unforgettable read. The book follows the secrets behind the MINI’s success: its targeting at lifestyle-oriented consumers combined with outstanding technology.

Client / Manufacturer

BMW Group

Bayerische Motoren Werke AG
MINI Brand Management
München, Germany

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Stefan Pietsch und Georgina Lim für Hoffmann und Campe Corporate Publishing
München, Germany

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