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BMW X5 Terminal / Temporary construction

BMW X5 Terminal
BMW X5 Terminal

Discipline: Interior Architecture

Discipline: Interior Architecture

Experiencing brand strategy through staged living environments and product positioning: built communication is an integral part of a dealer event.
For the four week BMW Dealer Drive Event 2007 at Valencia, a temporary building of 2,500 sqm is being erected. The large-sized pane architecture interprets the architectural CI rules of BMW and serves as an event location, product positioning and as a pathbreaking archetype for future dealer showrooms. The building consists of 85% re-usable materials and parts. The geometry allows separate functions and event elements at the same time.

Client / Manufacturer

BMW Group

BMW AG
VZ-52
München, Germany

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Design

Blue Scope Communications Projektgesellschaft mbH

Blue Scope Communications Projektgesellschaft mbH
(Blue Scope)
Berlin, Germany

Andreas Stephan (Künstlerische Gesamtleitung), Jörg Zeppezauer, Catharina Zintl, Gregor Siber (Konzept, Entwurf, Planung)