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MINI CONCEPT FOR THE FUTURE / Book

MINI CONCEPT FOR THE FUTURE
MINI CONCEPT FOR THE FUTURE

Discipline: Communication

Discipline: Communication

MINI CONCEPT FOR THE FUTURE documents the development of four studies based on a general concept for the auto shows in Frankfurt, Tokyo, Detroit and Geneva. The MINI concept is a milestone in the design history of MINI. This unique car, with a very realistic future, turns driving into an unforgettable experience. What’s more, it’s urban, cosmopolitan, exciting and functional – it perfectly embodies the MINI philosophy. With innovative materials, a double rear door, multifunctional cargo boxes and revolutionary ideas for a driving experience that appeals to all the senses, the MINI concept sets new standards in the automotive world.

Client / Manufacturer

BMW Group

Bayerische Motoren Werke AG
MINI Brand Management
München, Germany

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Design

HOFFMANN UND CAMPE X

Mirko Borsche für Hoffmann und Campe Corporate Publishing
München, Germany

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